The presence of absence of a professional and clean website design is up to you, and those choices will effect who does business with you or opts in to your newsletter, etc. Once you get enough education about what is important, then you can design your site according to your liking as well as what your niche will accept. So how do you really go about this whole process? Let's look into a few web design factors that you should be focusing on
If you really want to go all out with your on page SEO, then assign filenames the particular keyword that page is optimized for. The reason for this is, when search engines go through your website they look at the file names and search for any keywords that they could rank your site for. Your main keyword phrase for that page will go in the filename extension. Totally ignore the use of the underscore here, but what you do want to use are hyphenated phrases. You want your filenames to be read correctly by the engines, and that is how you can do that. While this all by itself is nothing, really, but it will help your site with ranking ability and better listing in the right category by Google.
Whether you opt for over or under the header, be sure to always slap the good old link back to home.
There are a bunch of different ways to get this done, but it has to be obvious that it is the link back to the main page. Hopefully it goes without saying that every page on your site must have this link to home. If you lack consistency with link placement, people probably will get the feeling the site is unprofessional. This has turned into a web standard, as most of the web users now by default expect to return back to the main page of the website by clicking on the logo on the top left corner.
Favicons Can Help Your Site: Using a favicon (or favorite icon) is a seemingly minor feature that can make your site more appealing. A favicon immediately gives your website a more professional look. This will allow you to have your logo to be displayed in the URL box. Whenever anyone bookmarks your site, the favicon will also appear, so you'll be able to make a special impression on people with this image. Remember that the overall impression people have of your website will be the sum total of every small decision you make, so nothing should be ignored when it comes to designing your site.
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